Listerine

Listerine® – kills germs brushing misses

Germs can be nasty little things. They get everywhere – on your tongue, gums and even on the roof of your mouth. Left to their own devices, they can develop into plaque. Your teeth only make up 25% of your mouth, so no matter how well you brush, you simply can’t get rid of all the germs in your mouth.

That’s where LISTERINE® comes to the rescue. LISTERINE® has the power to reach the whole mouth, and cleans deeper into those hard-to-reach places than brushing alone.

LISTERINE® has a unique formula of essential oils which:

• Kills up to 97% of the germs left behind after brushing
• Kills bacteria deep in the plaque biofilm­ – a very thin layer of microscopic organisms that covers the surface of the inside of your mouth
• Keeps breath fresh for up to 12 hours

Going beyond brushing

A study that examined plaque reduction over a six-month period showed that the addition of flossing to daily brushing reduced the amount of plaque in the mouth by only an additional 9%. Brushing, flossing and using LISTERINE® twice a day reduced plaque by a massive 52% more than brushing and flossing.

LISTERINE® is also proven to kill more plaque bacteria than any other daily use mouthwash.

The science bit

Plaque biofilm – dental plaque – is the main cause of gum disease. Plaque formation begins immediately after brushing. LISTERINE® has broad antibacterial effects against a wide range of species of germs - killing them by disrupting their cell walls and inhibiting their ability to multiply.