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Cookie Policy

Cookie Policy

Welcome

Welcome to www.listerine.co.uk which is owned by Johnson & Johnson Limited. This Cookie Policy is designed to tell you about our practices regarding the collection of information from you when visiting our website through Cookies and other tracking technologies.

Overview of UK Cookie Consent Rules

EU law requires organisations placing cookies through websites onto visitors’ computers to obtain their “consent” after providing clear and comprehensive information about how cookies are used on the websites. 

In order to comply with this, we have taken four steps:

(i) Identified cookies and other tracking technologies served through this website, the purposes they fulfill, and related information such as their expiry and whether they are first or third party cookies.

(ii) Assessed the intrusiveness of these cookies on visitors’ expectations of Privacy, based on the information collected in (i) above.

(iii) Provided ‘clear and comprehensive’ information about website cookies with the appropriate level of disclosure corresponding with the intrusiveness of each cookie.

(iv) Decided on an appropriate strategy for obtaining consent for website cookies, taking into account their use and intrusiveness.  Certain types of cookie may qualify for legal exemptions and, where this is the case, consent will not be required for these cookies.

Consent Strategies Used on This Website

European standards for obtaining consent to use cookies and similar tracking technologies (such as tracking pixels and website scripts) ("Cookies") continue to evolve and while prior, express consent strategies (or 'opt-in' strategies) represent the most legally robust solution for obtaining consent, they can impair visitor experience and adversely impact legitimate website data collection. 

As an alternative, implied consent strategies enable us to infer consent where visitors do not refuse Cookies (or 'opt-out'), after providing prominent Cookie disclosures and simple, readily-available Cookie controls at a granular level.  This enables visitors to accept the Cookies they are happy to receive them and to refuse those they do not accept.

The consent strategy that is appropriate for any given type of Cookie will depend on the intrusiveness of that Cookie, taking into account:

  • who serves the Cookie (i.e. a first or third party)
  • what data the Cookie collects
  • what purposes it fulfils
  • how long it endures
  • nature of the website through which it is served. 

For Cookies requiring consent, we follow a three-tiered approach for obtaining visitor consent:

  • for Cookies of low intrusiveness:  we make enhanced disclosures in the Cookie policy and provide an easy means to opt out of Cookies, and infer visitors' consent where they do not refuse Cookies
  • for Cookies of medium intrusiveness: we use the same strategy as for low intrusiveness Cookies and also make contextual disclosures about Cookie use at appropriate points on the websites (e.g. making Cookie disclosures around targeted adverts or other website functionality reliant on these Cookies)
  • for Cookies of high intrusiveness:  we will implement a prior consent strategy (for example, the use of a banner / pop-up requiring visitors to consent to these Cookies before they are served).

Implied consent for Cookies:  Cookies deployed through this websites are of low to medium intrusiveness only.

Cookie disclosures by type, rather than by identity:  Given the substantial number of Cookies served through websites, the assessment in Annex A does not disclose and assess the intrusiveness of each Cookie individually.  Instead, it groups Cookies by category (for example, 'advertising cookies', 'analytics cookies' and so on) and assesses the intrusiveness of each category, taking into account the specific features of the Cookies that are within that category.  This enables Cookie disclosures that are simpler and clearer for consumers to understand.

NOTE: An assessment of the Cookie types served through this website appears in Annex A and provides information about its purpose(s), expiry and information on refusing the Cookies in “How to Block.”

Links to Other Web Sites

This site may contain links or references to other websites. Please be aware that we do not control the Cookies / tracking technologies of other websites and this Cookie Policy does not apply to those websites.

How to Contact Us

If you have any questions, comments, or concerns about this Cookie Policy or the information practices of this site, please contact us as follows:

If this Cookie Policy changes, the revised policy will be posted on this site.

This Cookie Policy was last updated on 24 September 2014.

Annex A: Types of Cookies Used on This Website

Type of Cookie Source Purpose Expiry How to Block

Cookies served by Johnson & Johnson Ltd (First Party Cookies)

Adobe Analytics (previously known as Adobe Site Catalyst & Adobe Omniture) and Adobe Target.  Cookie Names:  s_vnum, s_lv, s_cc, s_cfix, s_cm,  s_cpm, s_dl, s_fid, s_gpPN, s_invisit, [email protected], has_js, s_sq, s_ppv mbox.js

Adobe Analytics (previously known as Adobe Site Catalyst & Adobe Omniture)

s_vnum, used by the getVisitNum plug-in determines how many visits a user has made to your site and captures this number in a Analytics variable.

s_lv, used by the getDaysSinceLastVisit plug-in to determine the number of days since a user last visited your site, and captures this information in a Analytics variable.

s_cc, set and read by the JavaScript code to determine if cookies are enabled (simply set to "True")

s_cfix, used to migrate Analytics cookies from a 3rd party cookie if present to a first party cookie set by the local domain.

s_cm, used by the channelManager plugin to record the channels used to access a site.

s_cpm, used by the crossVisitParticipation plugin to record the  channels used to access a site.

s_dl, used by the channelManager plugin to record the channels used to access a site.

s_fid, used by Adobe Marketing Cloud to set a "fallback" visitor ID with a time/date stamp

s_gpPN, used by the getPreviousValue plugin to recored the prior page's pageName.

s_invisit, used by the getVisitNum plug-in determines how many visits a user has made to your site and captures this number in a Analytics variable.

[email protected] , used by Adobe Marketing Cloud to store unique visitor IDs used by Marketing Cloud Solutions.

has_js, set and read by the JavaScript code to determine if JavaScript is enabled (set to 1)

s_sq, This cookie is set and read by the JavaScript code when the ClickMap functionality is enabled; it contains information about the previous link that was clicked on by the user

s_ppv, used to record the portion of a page (0-100%) that the user views and pass the value into a variable on the next page view.

mbox.js, Adobe Target JavaScript library file that allows your site to communicate with the Target servers to create A/B and MVT tests.

s_vnum - 30 days

s_lv - 365 days

s_cc - The cookie we set for this purpose is removed by the end of session.

s_cfix - 92 days

s_cm - The cookie we set for this purpose is removed by the end of session.

s_cpm - 4.6 years

s_dl - 1 day

s_fid - ~4.25 years

s_gpPN - 1 day

s_invisit - 1 day

[email protected] - 2 years

has_js - The cookie we set for this purpose is removed by the end of session.

s_sq - The cookie we set for this purpose is removed by the end of session.

s_ppv, The cookie we set for this purpose is removed by the end of session.

mbox.js - 14 days

You can opt out of the cookies here: http://www.d1.sc.omtrdc.net/optout.html

Remarketing tag

Google AdWords / Google Analytics

Collecting pools of users who have visited certain sections of your website - in this way we can use these user lists to better target our PPC activity. E.g. if someone has been to site in past 30 days we know they are already engaged with the brand and therefore we can double our bid to reach these users. Similarly we can negatively target visitors to ensure we are gaining new & incremental traffic to site.

You can set day length - 0 days - 540 days (recommended: 30 days)

Using incognito browser / deleting browser history & cookies

Cookies and other tracking technologies served by Johnson & Johnson Ltd service providers and other companies

Analytics cookies and technologies. Cookie Names: id Doubleclick.net The cookie is generated b double-click floodlight tags. This cookie holds random string values. The cookie we set for this purpose is removed after 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies and technologies. Cookie Names: Test_cookie

Doubleclick.net

The cookie is generated b double-click floodlight tags. This cookie holds CheckForPermission value

The cookie we set for this purpose is removed after 10 minutes.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content Sharing. Cookie Name: Reg_fb_gate

Facebook

The cookie contains the first FaceBook page the web browser visited

The cookie we set for this purpose is removed by the end of session.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content Sharing. Cookie Name: Reg_fb_ref

Facebook

The cookie contains the last FaceBook page the web browser visited.

The cookie we set for this purpose is removed by the end of session.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content sharing Cookie names: Xtc, uid, uvc, uit, psc

AddThis

These cookies are for the purpose of sharing pages and content that interests you on our site through third party social networking or other websites. Psc and xtc hold binary values. Uid, uvc and uit cookies hold random string values.

The Xtc cookie expires in 2 years. The Uid cookie expires in 2 years. The Uvc cookie expires in 2 years. The Uit cookie expires in a day. Psc cookie expires in 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content sharing Cookie name: _atuvc

AddThis

This cookie makes sure user sees the updated count if they share a page and return to it before share count cache is updated

The cookie we set for this purpose is removed after 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content sharing Cookie names: Ssh, sshs, ssc

AddThis

Ssh and sshs are for service share history, Used for optimizing sharing settings for the user. Ssc records user sharing and social activity. It is a 3rd party cookies and help you by remembering your preferred social media choices and displaying them on the screen.

These cookies are removed after 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies and technologies Cookie names: _utma, _utmb, _utmc, _utmz, _ga

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site. Where visitors have come to the site from and the pages they visited.

Some of the cookies set for this purpose are automatically removed from your device once you close your browser. Others may last for a period of up to 24 months from your last visit to our site.

You can opt out of tracking by Google Analytics by visiting:http://tools.google.com/dlpage/gaoptout?hl=en-GB .

User matching, targeting and optimisation;reporting and attribution Click Tracking Cookie; cookie mapping days; cookie mapping seat; cookie mapping version Cookie UID CLK RDS RRS RV

Turn

Turn uses persistent cookies. Turn uses cookies only to store user IDs and opt-out information. All data and segment membership information is stored inTurn’s server side profile stores. These highly available ultra-high speed profiles are able to ingest data and make it available for targeting in near-real-time. Turn has two sets of user profiles that are accessed by clients: Highly available server side profile stores and larger profiles that are housed within a hadoop-based storage system that enable deep analytics over prolonged periods of time.Server side profiles for targeting include data and information on; impressions, clicks, and actions, beacon (website ) data, urls on which ads have been shown, segment membership information, and 3rd party data including data onboarded from CRM systems.Cookies may expire after a prolonged period of inactivity. Given Turn’s reach and volume, such periods are very likely indicate a defunct user profile/cookie/browser

180 days

http://www.turn.com/privacy/customer-opt-out

Retargeting Pixel: rtd.tubemogul.com

Tubemogul

Cookie users for retargeting for surveys and ad delivery

These cookies will be automatically removed from your device when your browser cookies are cleared - either manually or by your browser. Typical expiration is about 30 days, though may last up to 90 days.

http://www.tubemogul.com/compliance/privacy-policy/#opt-out

Analytics cookies: uuid2

Appnexus

Tracking conversions and segmenting users for analytics

365 days

You can opt out of tracking by Appnexus and Media iQ by visitinghttp://www.youronlinechoices.com/uk/your-ad-choices and deselecting Appnexus

         

Conversion tracking

Millennial Media

To store unique clicks ID from the users visit to enable event tracking & matching within Millennial's Database

typically up to 6 months

Change the browser settings to accept or block cookies

Website functionality cookies and technologies Cookie names: VISITOR_INFO1_LIVE, use_hitbox, PREF

YouTube

These cookies are used to provide functionality on our website that is supplied by third parties. Without these cookies, certain website functionality will be unavailable to our visitors. The data collected by our service providers for this purpose may be shared on an anonymised basis with third parties, and may be used for targeted advertising purposes.

YouTube uses Adobe Flash files (or "Flash cookies") for this purpose. These are stored indefinitely on your device, but can be removed by following the instructions for blocking. Other cookies set by YouTube for this purpose may last for a period of up to 8 months from your last visit to our site.

You can choose to accept or refuse Flash cookies by visiting Adobe's web settings manager at:http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. You can opt out of tracking by YouTube by visiting:http://googleads.g.doubleclick.net/ads/preferences/naiv0optout.

User preferences Cookie names: NID, PREF

Google

These cookies are unique identifiers used by Google applications to store user preference information on the website being browsed

The expiry date differs from 6 months to 20 months.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Content sharing Cookie names: guest_id, pip

Twitter

These cookies and technologies enable you to share pages and content that interests you on our site through third party social networking or other websites. The companies that serve these cookies and technologies may share your information with third parties and/or use your information to serve targeted advertising to you on other websites."

The expiry date differs from 20 months to 24 months.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies and technologies Cookie names: ACOOKIE

Webtrends

This cookie is used to collect information about how visitors use the site

The cookie set for this purpose will expire after 10 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie name: _chartbeat2

ChartBeat

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

The cookie we set for this purpose will expire after 30 days.

For more information on the cookies ChartBeat sets please visit:http://chartbeat.com/privacy/

Analytics cookies Cookie name: _chartbeat4

ChartBeat

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

The cookie we set for this purpose will expire after 1 day.

For more information on the cookies ChartBeat sets please visit:http://chartbeat.com/privacy/

Analytics cookies Cookie name: _chartbeat5

ChartBeat

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

The cookie we set for this purpose will expire after 1 day.

For more information on the cookies ChartBeat sets please visit:http://chartbeat.com/privacy/

Analytics cookies Cookie name: _chartbeat_uuniq

ChartBeat

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

The cookie we set for this purpose will expire after 30 days.

For more information on the cookies ChartBeat sets please visit:http://chartbeat.com/privacy/

Performance cookies Cookie name: _cb_cp

ChartBeat

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

The cookie we set for this purpose will expire after 1 day.

For more information on the cookies ChartBeat sets please visit:http://chartbeat.com/privacy/

Analytics cookies Cookie name: Tuuid, um

ad.360yield.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

These cookies will expire in 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics Cookies Cookie name: ab

adadvisor.net

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

These cookies will expire in 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: rb2, apache

adbrite.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Rb2 cookie will expire in 90 days. Apache cookie will expire in 20 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: sess, uuid2

adnxs.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Sess cookie will expire after a day. Uuid2 will expire in 90 days

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: Bkdc, bklc, bkp1, bku, bk, bkc, bko, bkst, bkw5

bluekai.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Bkdc cookie will expire in 30 days. bkp1, bku Bk, bkc , bko, bkst, bkw5 and Bklc cookies will expire in 180 days.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: V, pb_rtb_ev

contextweb.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

v cookie and pb_rtb_ev cookie will expire after a year.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: ud

exelator.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Id cookie will expire in 120 days.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: ljtrtb

lijit.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

ljtrtb cookie will expire in a year.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: Uuid, mt_mop, ts

mathtag.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

uuid cookie will expire in a year. Mt_mop cookie will expire in 30 days. ts cookie will expire in a year.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: i

openx.net

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

I cookie will expire in 2 years.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: rpx

pixel.rubiconproject.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Rpx cookie will expire in 30 days.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: KRTBCOOKIE_27, PUBRETARGET

pubmatic.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

KRTBCOOKIE_27 cookie will expire in 2 years. PUBRETARGET cookie will expire in 30 days.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: Rpb, put_1512

rubiconproject.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

Rpb and put_1512 cookies will expire in 30 days.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies Cookie names: meld_sess

tag.admeld.com

This cookie is generated by double-click floodlight tags. This cookie holds random strings.

meld_sess cookie will expire in a year.

You can change your browser settings to accept or refuse these cookies. As the means vary from browser to browser, you should visit your browser's Help menu for more information.

Analytics cookies and technologies

Nielsen

Nielsen uses text files or cookies only to store user IDs and opt-out information. All data and segment membership information is stored in Nielsen’s cloud-based data center. Cloud-based profiles collect information in an anonymous, non-PII (personally identifiable information) manner and include data on: impressions, clicks, and actions, beacon (website) data, urls on which ads have been shown, segment membership information, and 3rd party data including data onboarded from CRM systems. Cookies are purged from the server side platform if a user has been inactive for 35 days anywhere within eXelate universe. Browser cookie IDs will expire 120 days after the user was last seen.

35 days

http://exelate.com/privacy/opt-in-opt-out/