Our study began with a sample of 6000. But we’re not prepared to stop there. We’re on a mission to study bold wherever we find it. Specifically in the UK, we surveyed 1000 people in September 2015 and a further 500 people in March 2016.
Some of the findings:
Out of the 365 people who claimed to have 'Bought clothes without trying them on first', 58% were LISTERINE® users.
Out of the 191 people who claimed to have 'Had the spiciest dish on the menu', 57% were LISTERINE® users.
Out of the 165 people who claimed to have 'Barbecued in the rain', 61% were LISTERINE® users.
Out of the 145 people who claimed to have 'Participated in a food fight', 58% were LISTERINE® users.
Out of the 12 people who claimed to be able to 'Breathe fire', 83% were LISTERINE® users.
Out of the 54 people who claimed to be 'Sexier than most people', 65% were LISTERINE® users.
Out of the 118 people who claimed to have 'Visited a haunted house', 66% were LISTERINE® users.
Out of the 12 people who claimed to be able to 'Freestyle rap', 83% were LISTERINE® users.
Out of the 30 people who claimed to have 'Talked your way into the VIP area of a club', 51% were LISTERINE® users.
Out of the 149 people who claimed to have 'Performed dance', 58% were LISTERINE® users.
Out of the 105 people who claimed to have 'Been in the front row at a festival', 59% were LISTERINE® users.
Out of the 230 people who claimed to have 'Switched my phone off for the day', 57% were LISTERINE® users.
Out of the 118 people who claimed to have 'Backpacked in a foreign country', 62% were LISTERINE® users.
Out of the 16 people who claimed to have 'Planned a trip and left on the same day', 81% were LISTERINE® users.
Out of the 233 people who claimed to have 'Slept under the stars in the woods', 57% were LISTERINE® users.
Out of the 10 people who claimed to have 'Ran with the bulls', 90% were LISTERINE® users.
Out of the 8 people who claimed to have 'Asked my boss for a raise', 88% were LISTERINE® users.
Out of the 395 people who claimed to have 'Quit a job without having another one lined up', 55% were LISTERINE® users.