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Are you ready to bring out the bold?

We believe that people who swish with Listerine are more likely to do bold things. Why might that be?

Well, a mouth that clean makes them feel that good, which means… they feel that bold.

Swish boldly. Every day.



*See reverse of pack for specific usage information

We conducted some research that we call the Study of Bold.We believe that people who use Listerine are more likely to do bold things.You may have seen some digital Study of Bold ads - Click here to find out more about some of the results of the Study of Bold.